To help marketers understand the power of social media marketing and how it can assist companies and organizations, we like to share the following case studies implemented by some of the industry leaders.
Breaking Point
BreakingPoint, a networking equipment testing system provider wanted to supplement their traditional means of demand-generation with a social media strategy. The startup company had a limited budget and their target audience hated marketing.
They took six steps to develop their social media strategy and measure its impact. The marketing team tried many different social media channels while revamping their existing tactics to drive traffic to their website. They, then measured the results and compared it with the tarditional metrics and they saw amazing results. The number of leads that they generated by their social media strategy showed that they were reaching their target audience and their social media efforts also supported their search engine optimization strategy. To find out more about BreakingPoint and their success please read the following case study published by MarketingSherpa.
Linksys
Salesforce.com
When you are an on-demand service company and deliver through internet, you can deliver updates and improve your product’s offerings rather quickly. In case of Salesforce.com they new that they had to update their offering and be fast. Within Salesforce.com often there was internal disagreements about what needs to be updated next. They also new that it was best to listen to their customers. The problem was that their customers had too many requests and Salesforce.com was overwhelmed and did not know how to prioritize. They decided to launch the “IdeaExchange”, a platform through which customers would present their recommended improvements and at the same time they would be able to promote or demote ideas based on the degree of importance.
In one year, more than five thousand ideas were generated by their customers and now the best ones were bubbling up the surface. The customers were setting the priority on their own recommendations.
