Challenge- Blattel Communications, a leader in PR and marketing for business-to-business professional service firms in order to keep up with their rapid growth and the new trends in marketing, decided to redesign and revamp their website. Based on Blattel’s belief in one-on-one, personal relationships with their clients, they wanted to have a website that would bring them closer to their clients. Blattel wanted an inviting website that would highlight the agency’s work environment and reflect the management’s personalities.
Solution- Arman Arami & Associates assisted Blattel with the development of the website’s information architecture and navigation structure. The architecture was developed in a way that would accommodate the personalized feel of the site as well as a navigation structure that would give the visitor easy access to the information. The three main areas of the firm’s expertise: PR, marketing and crisis communications were highlighted on the homepage. Unlike most traditional corporate websites with 7 or 8 main navigation buttons, Blattel’s website’s navigation was reduced to 5 main areas.
For a viewing of their new website please visit: http://www.blattel.com
