B2B companies must start implementing social media marketing
January 19th, 2010 // 11:27 am @ admin
As we meet with existing and potential B2B clients in the New Year, I constantly get the feeling that everyone is extremely anxious to see results, fast. With limited budgets, B2B companies are running out of patience and have really high expectations from their marketing investments. They want to see fast returns and when we [...]
Category : Blog & social media marketing
Are you listening?
January 14th, 2010 // 12:05 pm @ admin
In the brave new world of social media powered communication and interaction, everything is out in the open and news is available in an instant.
Branding and marketing folks have to:
1- Make sure their product/service is at its best- Once you release your product/service into the market, the word gets around fast and within days if [...]
Category : social media marketing
Tipping Point in Social Media Marketing
January 11th, 2010 // 12:57 pm @ admin
While reading one of Malcolm Gladwell’s “question and answer” sessions, I came across one of his answers in which he says, “I’m convinced that ideas and behaviors and new products move through a population very much like a disease does. This isn’t just a metaphor, in other words. I’m talking about a very literal analogy. [...]
Category : social media marketing
Customer Communities provide the best mediums for research and testing.
January 8th, 2010 // 12:42 pm @ admin
During a presentation to a potential client we were having a discussion about the creative process and the question came up in regards to testing and evaluation of creative and messaging. The client mentioned that currently, every time they want to test their creative, the process is so time consuming and cumbersome that they forgo [...]
Category : Customer communities & social media marketing
Social Media Marketing Fundamentals: Be social, stay committed.
January 6th, 2010 // 5:18 pm @ admin
There are plenty of “do’s” and “dont’s” surrounding the social media marketing arena. Almost daily, authorities in the market are revealing their top 10 lists and best practices.
With that being said, I only have two recommendations that I would like to share, and they are as follows:
1- In order to be successful and effective [...]
Category : social media marketing
2010 Social Media Marketing Budgets.
January 5th, 2010 // 12:48 pm @ admin
I was reading a study by Marketing Sherpa yesterday titled “2010 Social Media Marketing Budgets Defy Economic Concerns” and came across a chart titled, “Change in Social Marketing Budget from 2009 to 2010, by Industry Sector”:
These numbers were derived from a November 2009 benchmark survey and show an average budget increase of 57%, yet another [...]
Category : Blog & marketing & social media marketing
Social media tools are free. Getting them to produce results is not.
January 4th, 2010 // 1:28 pm @ admin
As we all know, involving yourself in social media by starting your own blog or participating in a forum/discussion group does not cost anything. In fact, everyday more and more companies and individuals are joining in without incurring any cost.
With that being said, one cannot expect to generate leads, create brand awareness, support customer relationships [...]
Category : social media marketing
Implementing a social media marketing plan requires a long term commitment.
December 28th, 2009 // 12:53 pm @ admin
Once companies decide to implement and integrate a social media marketing campaign into their traditional marketing, they need to make a long term commitment:
1- Commitment to produce content. You need to start a social media marketing campaign with the expectation to generate content on regular basis. Content that is relevant and valuable.
2- Commitment to [...]
Category : lead generation & lead management & marketing & social media marketing
Develop your brand and marketing messages outside-in.
December 27th, 2009 // 11:48 am @ admin
Think about your brand and marketing messaging as an outside-in rather than an inside-out approach.
Traditionally marketers developed their messages internally. Brand and marketing messaging, advertising headlines were developed by a collaborative effort between advertising and PR agencies and company’s management, board of directors and VCs and sometimes with the guidance of a brand consultant. [...]
Category : Advertising & branding & marketing & social media marketing
What does your 2010 marketing plan for your corporate website look like?
December 8th, 2009 // 12:02 pm @ admin
As we approach the end of 2009 and as I meet with clients both past and present, startup and established, I have noticed that even though everyone is affected by the impact of the economic recession they feel the need to revamp their websites. Whether it’s an effort to show that they are in touch [...]
Category : Arman's Blog & Blog & LinkedIn & Website Design & marketing & social media marketing & twitter
