2010 Social Media Marketing Budgets.
January 5th, 2010 // 12:48 pm @ admin
I was reading a study by Marketing Sherpa yesterday titled “2010 Social Media Marketing Budgets Defy Economic Concerns” and came across a chart titled, “Change in Social Marketing Budget from 2009 to 2010, by Industry Sector”:
These numbers were derived from a November 2009 benchmark survey and show an average budget increase of 57%, yet another [...]
Category : Blog & marketing & social media marketing
Implementing a social media marketing plan requires a long term commitment.
December 28th, 2009 // 12:53 pm @ admin
Once companies decide to implement and integrate a social media marketing campaign into their traditional marketing, they need to make a long term commitment:
1- Commitment to produce content. You need to start a social media marketing campaign with the expectation to generate content on regular basis. Content that is relevant and valuable.
2- Commitment to [...]
Category : lead generation & lead management & marketing & social media marketing
Develop your brand and marketing messages outside-in.
December 27th, 2009 // 11:48 am @ admin
Think about your brand and marketing messaging as an outside-in rather than an inside-out approach.
Traditionally marketers developed their messages internally. Brand and marketing messaging, advertising headlines were developed by a collaborative effort between advertising and PR agencies and company’s management, board of directors and VCs and sometimes with the guidance of a brand consultant. [...]
Category : Advertising & branding & marketing & social media marketing
What does your 2010 marketing plan for your corporate website look like?
December 8th, 2009 // 12:02 pm @ admin
As we approach the end of 2009 and as I meet with clients both past and present, startup and established, I have noticed that even though everyone is affected by the impact of the economic recession they feel the need to revamp their websites. Whether it’s an effort to show that they are in touch [...]
Category : Arman's Blog & Blog & LinkedIn & Website Design & marketing & social media marketing & twitter
Marketers are no longer in charge.
December 1st, 2009 // 3:30 pm @ admin
The internet has given people access to excessive amount of information. Therefore, opinions are formed and choices are made differently. Brand recognition and leadership are both earned rather than paid for by traditional means of marketing and advertising and marketers are no longer in charge.
Brands, products and trends are controlled by media contributors and online [...]
Category : Advertising & branding & marketing
