Customer Communities provide the best mediums for research and testing.
January 8th, 2010 // 12:42 pm @ admin
During a presentation to a potential client we were having a discussion about the creative process and the question came up in regards to testing and evaluation of creative and messaging. The client mentioned that currently, every time they want to test their creative, the process is so time consuming and cumbersome that they forgo [...]
Category : Customer communities & social media marketing
