Customers don't want everything that you are offering, give them only what they are looking for.
November 8th, 2009 // 12:03 am @ admin
In order to be successful and survive these tough economic times, the key is to consider how the market is effecting your customers. You need to see how the market is changing your customers’ business and behavior and change your business model accordingly. Concentrate on what they want and need.
You will be surprised to find [...]
Category : corporate marketing
Image is everything, please hire a design agency!!
October 19th, 2009 // 1:50 pm @ admin
The internet is cluttered, noisy and FULL. As Seth Godin says “its not physically full but our attention is Full”. It has become extremely difficult to get noticed and stand out in the crowd. Especially in this day and age with the help of the world wide web, everyone has become an expert, serial entrepreneur, [...]
Category : Website Design & corporate marketing & design
When CEOs get involved in marketing, companies fail.
May 29th, 2009 // 4:53 pm @ admin
In the past 17 years I have met with countless companies both large and small. From boot strapped startups to large Fortune 500 conglomerates. My experience shows that whenever the CEO of a company becomes overly involved in day to day marketing affairs, especially in the agency selection process, we know that the process will [...]
Category : corporate marketing
Offering Marketing Communcations Consulting to Start-ups
May 28th, 2009 // 9:29 am @ admin
OK, times are tough. The economy isn’t getting any better and companies need to continue and survive (obviously). Most companies, large and small, are leaning towards hiring consultants. Well, rightfully so. The job has to get done and what better way than hiring a professional that knows his/her stuff, especially without the full-time commitment and [...]
Category : corporate marketing
Create all your marketing materials online for free? Now what?
May 2nd, 2009 // 10:07 pm @ admin
In todays market there are lots of startups with SaaS solutions, offering companies the ability to create and launch their marketing and PR programs online either for free or at a very minimal monthly charge.
With these services you can get your logo designed (http://www.99designs.com), create brochures, build branded, rich-media content and widgets (http://www.sproutbuilder.com), design and [...]
Category : corporate marketing
How can your design firm help us?
April 15th, 2009 // 3:35 pm @ admin
We often meet with clients and they start with an introduction to their firm. They spend about 5 minutes telling us about themselves and we hear comments such as:
“We are in stealth mode and can not tell you what we do.”
“We are getting acquired by a larger global firm which we can not reveal their [...]
Category : corporate marketing
Are marketers Putting the cart before the horse?
April 3rd, 2009 // 12:05 pm @ admin
As I meet with startups the first thing I hear them say is, “I’ve already hired a PR firm and am very excited to start working with them… and now (since I’m done with that) I am starting to evaluate branding firms”.
To me, this is really putting the cart before the horse. First and foremost, [...]
Category : corporate marketing
Everyone on Twitter is "Tweeting their own horn".
March 31st, 2009 // 4:31 pm @ admin
As I am tweeting my life away. I feel that the only thing I am doing on Twitter is talking about myself. My interests. What I think and how I feel about issues and matters of interest. I started reading tweets from some of the people I follow just trying to figure out what they [...]
Category : corporate marketing
Opposites attract … but not in the corporate world.
March 30th, 2009 // 10:54 am @ admin
After 20 years of attending thousands of meetings and presentations, I have come to realize that people within a company are very much alike.
If, your first encounter is successful and pleasant, consequently you will have great future meetings. If, from the beginning, you encounter difficulties and face differences in opinions, business ethics and [...]
Category : corporate marketing
