Develop your brand and marketing messages outside-in.
December 27th, 2009 // 11:48 am @ admin
Think about your brand and marketing messaging as an outside-in rather than an inside-out approach.
Traditionally marketers developed their messages internally. Brand and marketing messaging, advertising headlines were developed by a collaborative effort between advertising and PR agencies and company’s management, board of directors and VCs and sometimes with the guidance of a brand consultant. [...]
Category : Advertising & branding & marketing & social media marketing
Marketers are no longer in charge.
December 1st, 2009 // 3:30 pm @ admin
The internet has given people access to excessive amount of information. Therefore, opinions are formed and choices are made differently. Brand recognition and leadership are both earned rather than paid for by traditional means of marketing and advertising and marketers are no longer in charge.
Brands, products and trends are controlled by media contributors and online [...]
Category : Advertising & branding & marketing
Startup branding is mandatory.
November 20th, 2009 // 2:48 pm @ admin
I am not even sure why startup branding is a question but just to put it in perspective, I would like to ask, “Would you bring a child into the world and then let him or her go into the world without a name?” That’s how bad it is if you launch a startup and [...]
Category : branding & startup branding
Cannibalize your brand.
November 12th, 2009 // 11:47 am @ admin
In my last post I mentioned that in tough economic times you must consider how the market is treating your customers and adjust your business model accordingly. Sometimes, during economic pressure, customers seek endlessly for better value in your product and therefore they expect your product offered at less cost. There are many different ways [...]
Don’t cut your marketing budget during a recession.
October 27th, 2009 // 2:00 pm @ admin
I understand that you are accountable and your company has to show cash flow and be profitable. It’s also clear that expense/cost cutting as well as budget reduction during a recession is one of the best ways to cope with the down turn of the economy in order to show profitability.
Due to the fact that [...]
Category : branding
