Develop your brand and marketing messages outside-in.
December 27th, 2009 // 11:48 am @ admin
Think about your brand and marketing messaging as an outside-in rather than an inside-out approach.
Traditionally marketers developed their messages internally. Brand and marketing messaging, advertising headlines were developed by a collaborative effort between advertising and PR agencies and company’s management, board of directors and VCs and sometimes with the guidance of a brand consultant. [...]
Category : Advertising & branding & marketing & social media marketing
Marketers are no longer in charge.
December 1st, 2009 // 3:30 pm @ admin
The internet has given people access to excessive amount of information. Therefore, opinions are formed and choices are made differently. Brand recognition and leadership are both earned rather than paid for by traditional means of marketing and advertising and marketers are no longer in charge.
Brands, products and trends are controlled by media contributors and online [...]
Category : Advertising & branding & marketing
Headlines in this economy
March 21st, 2009 // 8:52 pm @ admin
Media’s false reporting is hyping the downturn of the economy…
This morning I picked up a copy of my local paper on our driveway and as I was walking back to the house I quickly glanced at the main headline on its front page. It read:
Farewell, Foodville, Grocer closes its doors after 68 years in San [...]
Category : Advertising
