Customers don't want everything that you are offering, give them only what they are looking for.
November 8th, 2009 // 12:03 am @ admin
In order to be successful and survive these tough economic times, the key is to consider how the market is effecting your customers. You need to see how the market is changing your customers’ business and behavior and change your business model accordingly. Concentrate on what they want and need.
You will be surprised to find [...]
Category : corporate marketing
Don’t cut your marketing budget during a recession.
October 27th, 2009 // 2:00 pm @ admin
I understand that you are accountable and your company has to show cash flow and be profitable. It’s also clear that expense/cost cutting as well as budget reduction during a recession is one of the best ways to cope with the down turn of the economy in order to show profitability.
Due to the fact that [...]
Category : branding
Image is everything, please hire a design agency!!
October 19th, 2009 // 1:50 pm @ admin
The internet is cluttered, noisy and FULL. As Seth Godin says “its not physically full but our attention is Full”. It has become extremely difficult to get noticed and stand out in the crowd. Especially in this day and age with the help of the world wide web, everyone has become an expert, serial entrepreneur, [...]
Category : Website Design & corporate marketing & design
People buy from people, not companies.
October 14th, 2009 // 10:30 am @ admin
Throughout the years I have gathered and jotted down some excerpts from my readings in regards to branding and design, and I wanted to share a few of them with you. I plan on adding to this list so if you like what you see please check back on this list once in a while. [...]
Category : design
Redesign that website!
October 7th, 2009 // 2:29 pm @ admin
I have been consulting with companies large and small on their brand and marketing communications for more than seventeen years. During this time, I have reviewed and audited their existing sites and in turn, assisted them with the design, development and launch of their new website. I guess (based on Malcolm Gladwell’s “The 10,000-Hour Rule” [...]
Category : Website Design
We like the designs but we are not sure which one to go with!
August 3rd, 2009 // 4:28 pm @ admin
Welcome to the creative world, where design, messaging and everything in between is subjective. What appeals to one individual might not satisfy another and very often clients get so confused that they are unable to make a decision. It doesn’t matter whether it’s the design of a logo, the layout of a website or simply [...]
Category : design
We want our website to have a Web 2.0 look!
July 28th, 2009 // 2:26 pm @ admin
I frequently get asked by clients to give their site a Web 2.0 look and feel. The question comes up: “What makes a site look like a Web 2.0 site?”
Here are some of the features that give a site a Web 2.0 appeal:
Rounded/beveled edges – most Web 2.0 sites have what we call rounded and [...]
Category : Website Design
To Up-sell or to no-sale
July 14th, 2009 // 4:09 pm @ admin
According to Wikipedia, Up-selling is a sales technique when a salesperson attempts to have the customer purchase more expensive items, upgrade, or other add-ons in an attempt to make a more profitable sale. Well, in reality this technique could also work to the salesperson’s disadvantage.
What if you really spark the interest of the customer on [...]
Category : sales
When CEOs get involved in marketing, companies fail.
May 29th, 2009 // 4:53 pm @ admin
In the past 17 years I have met with countless companies both large and small. From boot strapped startups to large Fortune 500 conglomerates. My experience shows that whenever the CEO of a company becomes overly involved in day to day marketing affairs, especially in the agency selection process, we know that the process will [...]
Category : corporate marketing
Offering Marketing Communcations Consulting to Start-ups
May 28th, 2009 // 9:29 am @ admin
OK, times are tough. The economy isn’t getting any better and companies need to continue and survive (obviously). Most companies, large and small, are leaning towards hiring consultants. Well, rightfully so. The job has to get done and what better way than hiring a professional that knows his/her stuff, especially without the full-time commitment and [...]
Category : corporate marketing
