Social media tools are free. Getting them to produce results is not.
January 4th, 2010 // 1:28 pm @ admin
As we all know, involving yourself in social media by starting your own blog or participating in a forum/discussion group does not cost anything. In fact, everyday more and more companies and individuals are joining in without incurring any cost.
With that being said, one cannot expect to generate leads, create brand awareness, support customer relationships [...]
Category : social media marketing
Implementing a social media marketing plan requires a long term commitment.
December 28th, 2009 // 12:53 pm @ admin
Once companies decide to implement and integrate a social media marketing campaign into their traditional marketing, they need to make a long term commitment:
1- Commitment to produce content. You need to start a social media marketing campaign with the expectation to generate content on regular basis. Content that is relevant and valuable.
2- Commitment to [...]
Category : lead generation & lead management & marketing & social media marketing
Develop your brand and marketing messages outside-in.
December 27th, 2009 // 11:48 am @ admin
Think about your brand and marketing messaging as an outside-in rather than an inside-out approach.
Traditionally marketers developed their messages internally. Brand and marketing messaging, advertising headlines were developed by a collaborative effort between advertising and PR agencies and company’s management, board of directors and VCs and sometimes with the guidance of a brand consultant. [...]
Category : Advertising & branding & marketing & social media marketing
What does your 2010 marketing plan for your corporate website look like?
December 8th, 2009 // 12:02 pm @ admin
As we approach the end of 2009 and as I meet with clients both past and present, startup and established, I have noticed that even though everyone is affected by the impact of the economic recession they feel the need to revamp their websites. Whether it’s an effort to show that they are in touch [...]
Category : Arman's Blog & Blog & LinkedIn & Website Design & marketing & social media marketing & twitter
Marketers are no longer in charge.
December 1st, 2009 // 3:30 pm @ admin
The internet has given people access to excessive amount of information. Therefore, opinions are formed and choices are made differently. Brand recognition and leadership are both earned rather than paid for by traditional means of marketing and advertising and marketers are no longer in charge.
Brands, products and trends are controlled by media contributors and online [...]
Category : Advertising & branding & marketing
What is the first thing to look for in an agency?
November 23rd, 2009 // 5:15 pm @ admin
Well, first and foremost, you are here reading Arman Arami’s blog so obviously when I mention “agency” it would only be natural to assume that I am referring to a branding/marketing communications design agency. Please keep in mind that the following rule applies to other types of creative firms such as traditional ad agencies, graphic [...]
Category : branding agency & marketing agency
Startup branding is mandatory.
November 20th, 2009 // 2:48 pm @ admin
I am not even sure why startup branding is a question but just to put it in perspective, I would like to ask, “Would you bring a child into the world and then let him or her go into the world without a name?” That’s how bad it is if you launch a startup and [...]
Category : branding & startup branding
Are your internet marketing campaigns optimized?
November 18th, 2009 // 3:05 pm @ admin
B2B companies please pay close attention to and invest more of your marketing dollars into internet marketing. Internet marketing is gaining great momentum and is the future of marketing. Forrester research predicts that 21% of all marketing budgets which translates into $55 Billion will be dedicated to interactive channels such as display advertising, mobile marketing, [...]
Category : Internet marketing & interactive marketing
To CMS or not to CMS?
November 16th, 2009 // 12:49 pm @ admin
After attending countless agency presentations, we have gone though our normal process of familiarizing ourselves with companies and their specific needs/requirements. Once we discuss their websites, almost 9 out of 10 companies that are in the market for a website, ask for a content management system (CMS).
Of course, a lot of the marketing executives have [...]
Category : Website Design
Cannibalize your brand.
November 12th, 2009 // 11:47 am @ admin
In my last post I mentioned that in tough economic times you must consider how the market is treating your customers and adjust your business model accordingly. Sometimes, during economic pressure, customers seek endlessly for better value in your product and therefore they expect your product offered at less cost. There are many different ways [...]
