Bluewolf rearchitecting their website
January 16th, 2010 // 11:31 pm @ admin
Bluewolf, the leader in agile consulting, remote database administration and IT resourcing hired Arman Arami & Associates to assist with the design and development of the information architecture as well as navigation structure for their corporate website. Bluewolf had recently gone through a revamp of their brand messaging and repositioning of their offering and they [...]
Category : Review
Rebranding of a new joint venture.
January 16th, 2010 // 11:28 pm @ admin
When the joint venture of Applied Biosystems/MDS Analytical Technologies with more than 20-years history decided to operate as AB SCIEX, a new company within the Danaher Corporation, they needed a website. A site that would combine the long term experience and breadth of offering with the freshness and innovation expected from a new venture.
Arman Arami [...]
Category : Review
Are you listening?
January 14th, 2010 // 12:05 pm @ admin
In the brave new world of social media powered communication and interaction, everything is out in the open and news is available in an instant.
Branding and marketing folks have to:
1- Make sure their product/service is at its best- Once you release your product/service into the market, the word gets around fast and within days if [...]
Category : social media marketing
Tipping Point in Social Media Marketing
January 11th, 2010 // 12:57 pm @ admin
While reading one of Malcolm Gladwell’s “question and answer” sessions, I came across one of his answers in which he says, “I’m convinced that ideas and behaviors and new products move through a population very much like a disease does. This isn’t just a metaphor, in other words. I’m talking about a very literal analogy. [...]
Category : social media marketing
Award winning website for Freemasons of California
January 9th, 2010 // 11:16 pm @ admin
Arman Arami & Associates consulted with Freemasons of California the world’s first and largest fraternal organization on information architecture and navigation structure of their website. When Freemasons were looking to redesign their website, they were looking to create an experience that would be the mark of excellence. They wanted the website to not only visually [...]
Category : Review
Eric Brand Furniture, a brand that speaks for itself
January 9th, 2010 // 11:07 pm @ admin
Founded in 1996 and based near San Francisco, Eric Brand Furniture offers global styling and worldwide sourcing along with exquisite materials and finishes specifically to the five-star hospitality industry and high-end residential design professional market.
When it came to rebranding the company they tapped into Arman Arami & Associates expertise. Arman Arami & Associates leveraging it’s [...]
Category : Review
Silver Spring Networks Gets A New Website
January 9th, 2010 // 10:34 pm @ admin
The marketing team at Silver Spring Networks felt the need to revamp their website in order to convey and support their rapid growth. They looked no further than Arman Arami & Associates for the development of the information architecture and navigation flow for their site. Silver Spring Networks, the leading Smart Grid solution provider aimed [...]
Category : Review
Customer Communities provide the best mediums for research and testing.
January 8th, 2010 // 12:42 pm @ admin
During a presentation to a potential client we were having a discussion about the creative process and the question came up in regards to testing and evaluation of creative and messaging. The client mentioned that currently, every time they want to test their creative, the process is so time consuming and cumbersome that they forgo [...]
Category : Customer communities & social media marketing
Social Media Marketing Fundamentals: Be social, stay committed.
January 6th, 2010 // 5:18 pm @ admin
There are plenty of “do’s” and “dont’s” surrounding the social media marketing arena. Almost daily, authorities in the market are revealing their top 10 lists and best practices.
With that being said, I only have two recommendations that I would like to share, and they are as follows:
1- In order to be successful and effective [...]
Category : social media marketing
2010 Social Media Marketing Budgets.
January 5th, 2010 // 12:48 pm @ admin
I was reading a study by Marketing Sherpa yesterday titled “2010 Social Media Marketing Budgets Defy Economic Concerns” and came across a chart titled, “Change in Social Marketing Budget from 2009 to 2010, by Industry Sector”:
These numbers were derived from a November 2009 benchmark survey and show an average budget increase of 57%, yet another [...]
Category : Blog & marketing & social media marketing
