There is a huge difference between what you want to do and what you want to achieve.
March 10th, 2010 // 3:38 pm @ admin
First and foremost, I must say that it seems like there is a shift in the market and things are starting to look more positive (fingers crossed, of course). We are booking more appointments, making more presentations and preparing more proposals again. I hope I am not speaking too soon but it seems like we [...]
Category : Blog
How to create customer evangelists.
February 24th, 2010 // 10:25 am @ admin
Ok, I know that I’m just paraphrasing this but it was too good to not share with everyone. I was reading a piece from Ben McConnell and Jackie Huba’s book “Creating Customer Evangelists” and within their book they outline six basic tenets of creating customer evangelists. Here they are:
1- Continuously gather customer feedback – Online [...]
Category : Blog
Throughout the day how many times do you get to see your desktop wallpaper?
February 22nd, 2010 // 11:34 pm @ admin
As I was working today, opening and closing windows on my desktop, tweeting on Twitter, following my friends on Facebook, connecting on LinkedIn, answering emails and working on preparing proposals for the clients all of sudden I realized I have not been looking at my desktop wallpaper for a while.
Peaking through all these windows [...]
Category : Blog
Why are B2B companies so hesitant to adopt social medial marketing?
February 18th, 2010 // 1:24 pm @ admin
This question came to mind as I just finished a fantastic webinar by HubSpot, a fast growing social media/Inbound marketing software firm based out of Cambridge, MA. The webinar was based on the results from a research that had been done in order to compare budgets, spending and results from social media marketing between 2009 [...]
Category : Blog
Turn your website into a Web 2.0 marketing tool!
February 11th, 2010 // 3:42 pm @ admin
As we continue to consult with clients on developing their websites, I constantly encourage them to turn their site into Web 2.0 marketing tools. They often ask, “What do you mean by a Web 2.0 marketing tool and how would you go about doing that?”
With the rise of social media, platforms such as LinkedIn, Twitter [...]
Category : Blog
What to look for in an online community manager.
February 5th, 2010 // 4:12 pm @ admin
You have evaluated all possible options in order to engage with your customers and have come to the conclusion that creating your own customer community is the most practical solution. Creating a customer community is a task that requires planning and preparation. It requires expertise and know-how.
Planning, monitoring and moderating a customer community requires a [...]
Category : Blog
Is the customer community right for you?
February 2nd, 2010 // 10:44 am @ admin
I was speaking with a client the other day and we were talking about the possibility of setting up a community for them. Of course we had not discussed the expectations and goals for this community but the question arose whether they should start their own community or join an existing one.
This is a very [...]
Category : Blog & Customer communities & social media marketing
B2B companies must start implementing social media marketing
January 19th, 2010 // 11:27 am @ admin
As we meet with existing and potential B2B clients in the New Year, I constantly get the feeling that everyone is extremely anxious to see results, fast. With limited budgets, B2B companies are running out of patience and have really high expectations from their marketing investments. They want to see fast returns and when we [...]
Category : Blog & social media marketing
Bluewolf rearchitecting their website
January 16th, 2010 // 11:31 pm @ admin
Bluewolf, the leader in agile consulting, remote database administration and IT resourcing hired Arman Arami & Associates to assist with the design and development of the information architecture as well as navigation structure for their corporate website. Bluewolf had recently gone through a revamp of their brand messaging and repositioning of their offering and they [...]
Category : Review
AB SCIEX, combines long term experience with a fresh and innovative website
January 16th, 2010 // 11:28 pm @ admin
When the joint venture of Applied Biosystems/MDS Analytical Technologies with more than 20-years history decided to operate as AB SCIEX, a new company within the Danaher Corporation, they needed a website. A site that would combine the long term experience and breadth of offering with the freshness and innovation expected from a new venture.
Arman Arami [...]
Category : Review
