Don’t brand your company, your product and your technology!
June 11th, 2010 // 2:38 pm @ admin
Let me first clarify what I mean by branding as the term is used quite loosely these days as different people have different interpretation of what it means. I am referring to branding as the process of professionally creating a brand image and a message and then pushing that message out to the general public/target [...]
Category : Blog
Here is a company that has best integrated “Social Media” into their website.
June 8th, 2010 // 1:50 pm @ admin
I have been looking at companies’ websites for a number of years now. Recently I am noticing more and more companies are embracing social media marketing and integrating it into their websites. At my design firm we also get asked quiet often to include social media into the new websites that we are designing and [...]
Category : Blog
Are you looking to hire a Social Media Marketing manager? Read this …
June 4th, 2010 // 4:50 pm @ admin
As I am observing the job market, I notice that more and more companies are hiring marketing professionals to handle their social media marketing. It seems like companies are starting to feel the need to integrate social media marketing into their existing plans and what surprises me is the fact that companies are mostly hiring [...]
Category : Blog
Push Notifications?! What a great way to …
June 3rd, 2010 // 10:02 am @ admin
Being the huge soccer fan that I am, I have downloaded an iPhone app for the World Cup by the name “2010 FIFA World Cup”. This morning I was checking the lineup of my favorite teams and a notice pops up asking me permission to send “Push Notifications” from time to time and of course, [...]
Category : Blog
Which Content Management System (CMS) should we use?
June 2nd, 2010 // 6:12 pm @ admin
I know this is old news but I get questioned quite often by clients on which Content Management System (CMS) I recommend. I completely understand how tough of a choice this can be for companies. Depending on their specific needs, the answer to that question could be different. There are so many of them available [...]
Category : Blog
Three things startups should include on their website when they launch.
May 27th, 2010 // 9:14 pm @ admin
I work with a lot of startups helping them develop their information architecture for their website. Of course, there are multitudes of areas that need to be included within the homepage of the website. Areas such as the company’s brand identity, a means for navigating through the site (main navigation area), a means of communicating [...]
Category : Blog
To follow or not to follow the leader?
May 20th, 2010 // 10:19 am @ admin
Lately, every client we meet that is looking to revamp and redesign their website, references a recent website that we have worked on for a past client of ours. They either want to copy the site’s IA or the look and feel. In some cases they resort to mimicking certain elements from their website. This [...]
Category : Blog
A new website architecture for Marketo!
May 11th, 2010 // 10:26 pm @ admin
Marketo, a revenue-focused marketing automation company redesigned and revamped their website. For the second time around Marketo’s website information architecture was developed in collaboration with Arman Arami and the site has been a hit. Please visit their website at: http://www.marketo.com
Category : Review
Branding is Differentiating!
May 10th, 2010 // 4:02 pm @ admin
There are many different ways that you can differentiate your brand but one truth that will always hold is that you must differentiate your brand in order to become the default choice when the customer decides to make a purchase, or- the next best outcome- would be to make it onto the short list of [...]
Category : Blog
Don’t Over-Analyze when developing your startup’s messaging
May 4th, 2010 // 10:49 am @ admin
As I meet with various startups, it is becoming more and more apparent that when I ask them about the nature of their business and their offering, they can easily explain, in a few words, what they do. However, when they share their company’s messaging with me, it is wordy and overly complicated and sometimes [...]
Category : Blog
