Rebranding of a new joint venture.
January 16th, 2010 // 11:28 pm @ admin
When the joint venture of Applied Biosystems/MDS Analytical Technologies with more than 20-years history decided to operate as AB SCIEX, a new company within the Danaher Corporation, they needed a website. A site that would combine the long term experience and breadth of offering with the freshness and innovation expected from a new venture.
Arman Arami & Associates worked closely with AB SCIEX in developing and fine tuning the information architecture and navigation structure for the website in order to deliver on the expectations. An information architecture that allows room for growth and keep within a grid and structure that would stay sound.
Category : Review
