How can your design firm help us?
April 15th, 2009 // 3:35 pm @ admin
We often meet with clients and they start with an introduction to their firm. They spend about 5 minutes telling us about themselves and we hear comments such as:
“We are in stealth mode and can not tell you what we do.”
“We are getting acquired by a larger global firm which we can not reveal their name and the combined entity’s message and direction is probably going to change.”
“We are in the middle of discussions trying to figure out our new direction, messaging and offering.”
Etc. Etc…
They continue with “So we were wondering how can your design firm help us? and could you please show us some relevant work?”
Well, dear marketeers, your brand message is the foundation for all brand communications and essentially, the design/look and feel of the company’s image. It is very difficult, not to mention almost impossible for a marketing and design agency to be able to assist you without knowing your brand message first. We need to know:
1- Your offering (service/product)
2- Who you are offering it to (Your target audience)
3- How you differentiate yourself from the competition (Differentiation)
Without knowing your brand message we, as brand marketers are shooting in the dark and if any agency tells you that they can get started without this upfront information, sorry to say, they are pulling your leg.
Without any further ado, here are three fundamental steps in order for startups to prepare for the launch of their company:
1- Develop your brand message
2- Hire a design/brand communications firm to help you create the image and dress up your brand
3- Get a PR firm to start getting the message out to the public
Category : corporate marketing
