By: What does your 2010 marketing plan for your corporate website look like? « Startup Branding and Marketing

Tue, 08 Dec 2009 19:03:06 +0000

[...] content/ messaging should be based on what the customer is looking for (an outside-in approach). Give them what they want rather than presenting your entire line of products/services with every bell and whistle (an [...]

By: Karen Dippel

Karen Dippel — Sun, 08 Nov 2009 08:30:02 +0000

Amen. I have seen some firms offer TOO much and they end up overshooting, wasting marketing dollars. There’s all too commonly a missing step: first find out what customers really do want. It’s done by SURVEYS. What you think is cool or great doesn’t always match what customers think is cool or great. The way to find out is survey them and let them tell you. If 68 out of 100 people want “durable” and “safe” out of an automobile tire, then tailor your ads (and your product) to give them that. It’s actually simple to do surveys, and it’s common sense to do them.

Comments on: Customers don't want everything that you are offering, give them only what they are looking for.

By: What does your 2010 marketing plan for your corporate website look like? « Startup Branding and Marketing

By: Karen Dippel