Customers don't want everything that you are offering, give them only what they are looking for.
November 8th, 2009 // 12:03 am @ admin
In order to be successful and survive these tough economic times, the key is to consider how the market is effecting your customers. You need to see how the market is changing your customers’ business and behavior and change your business model accordingly. Concentrate on what they want and need.
You will be surprised to find out that your customers don’t want all those bells and whistles that you are offering them. They don’t look for perfection in your product. They only want certain things in your product and once you deliver on those, your customers will be happy. If it is the quality of your product itself then give them that, if its price, service or the experience that comes with your product, focus on that. Companies need to focus on what they are best at.
By delivering to customers exactly what they want, you are able to manage and control your expenses. By not investing too much on what your customers really don’t need, you can invest those resources in areas that are necessary for your business such as your marketing and brand in order to get ahead. As we know, studies of brand equity have shown that consistency of investment in your brand is a sign of a healthy brand that survives the toughest economic times.
Category : corporate marketing
Karen Dippel
4 months ago
Amen. I have seen some firms offer TOO much and they end up overshooting, wasting marketing dollars. There’s all too commonly a missing step: first find out what customers really do want. It’s done by SURVEYS. What you think is cool or great doesn’t always match what customers think is cool or great. The way to find out is survey them and let them tell you. If 68 out of 100 people want “durable” and “safe” out of an automobile tire, then tailor your ads (and your product) to give them that. It’s actually simple to do surveys, and it’s common sense to do them.
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[...] content/ messaging should be based on what the customer is looking for (an outside-in approach). Give them what they want rather than presenting your entire line of products/services with every bell and whistle (an [...]