Image is everything, please hire a design agency!!
October 19th, 2009 // 1:50 pm @ admin
The internet is cluttered, noisy and FULL. As Seth Godin says “its not physically full but our attention is Full”. It has become extremely difficult to get noticed and stand out in the crowd. Especially in this day and age with the help of the world wide web, everyone has become an expert, serial entrepreneur, seasoned professional, author, writer, editor, blogger and authority in the field.
Therefore I say, image is everything. Image matters and your first impression is what makes it or breaks it.
Since your website is your face and your first impression to the world, regardless of what you do, whether you are a SaaS application, corporate website or an online store you need to hire a professional who can provide an out-of-the-box perspective looking from the outside in. This is the first step in order to be heard and get noticed.
If you have a SaaS application, you put months and months of work and sweat behind the scenes to develop the engine and make it work. From there, it is the responsibility of your sales and marketing team to entice the “Early Market”, first time users, “Technology Enthusiasts” and “Visionaries” to actually use the application. Since the only thing that your customer sees is the actual UI itself, your application (including all the technical inner-workings) is nothing but the UI. If your UI does not have the model, the flow or the template it needs you can definitely count on not seeing the future mainstream market.
In regards to corporations, their websites are the first place that their customers go. All corporate marketing efforts drive traffic to their website and the potential customers evaluate companies and their products based on their web site.
And finally, online stores are all about model and flow. As the rule of thumb goes, you only have a few seconds to get the right product in front of the customer. If they have to click too many times to get to what they want, they are gone.
Hire the right group(s) of agencies and individual(s) and let them take you there. Let them take you through the appropriate steps and you will see that working through the process (modeling, screens, flows, and templates) will make a difference and it will take your experience to the next level.
Category : Website Design & corporate marketing & design
Lindsey
10 months ago
Great blog and great post. This is a subject I have gone through a lot on my site. Image is so important! I emphasize the first impression aspect as well.
Keep in mind that solo designers like myself are a good hire as well for small to medium businesses for professional identity design and branding. We have less overhead but equality in professional skill and knowledge.
Take your business to the next level with your image!