Opposites attract … but not in the corporate world.
March 30th, 2009 // 10:54 am @ admin
After 20 years of attending thousands of meetings and presentations, I have come to realize that people within a company are very much alike.
If, your first encounter is successful and pleasant, consequently you will have great future meetings. If, from the beginning, you encounter difficulties and face differences in opinions, business ethics and personalities you most likely will not be able to work with the company no matter who you work with.
I have presented to multitudes of potential clients as well as their colleagues. What I have come to realize is that regardless of their position within the company, the experience will most likely be very much the same. It seems like professionals with similar personalities and work ethics gravitate towards one another. If the initial contact is secretive about the project on hand, price sensitive, easy to communicate with, open to ideas, or simply kind in general usually future correspondence with other representatives within the same organization have the very same traits and personalities.
That’s why I believe that in the corporate world “Similars, not opposites, attract”.
Now, as a vendor this could work to your advantage. Since you know how to interact with your initial contact then you most likely can work with their colleagues and even make your relationship more fruitful. If you don’t know how to deal with your first contact, you can use this towards your benefit to prepare for a (hopefully) more successful second encounter, given the chance.
Category : corporate marketing
