There is a huge difference between what you want to do and what you want to achieve.
March 10th, 2010 // 3:38 pm @ admin
First and foremost, I must say that it seems like there is a shift in the market and things are starting to look more positive (fingers crossed, of course). We are booking more appointments, making more presentations and preparing more proposals again. I hope I am not speaking too soon but it seems like we might be coming out of this whatever-you-want-to-call-it “Recession”, “Slow-down of the economy”, “Slump”, etc.
As we are meeting with marketers we keep hearing about “what they want to do“. They want to have a new website, they want to incorporate social media marketing and they want to have mobile apps. Of course, all of this is good but marketers and the agencies that work with them have to keep one thing in mind, and that is: wanting to do something is very different than wanting to achieve something.
I think we should all be talking about “what we want to achieve” rather than what we want to do. Once we set our sights on exactly what it is that we want to achieve then it gets a lot easier. With the outcome in mind, it’s a lot easier to draw the map on how we want to get there, what tools we need in order to get there and of course at the end measuring the success will be much easier. Websites, social media platforms/ strategies, online campaigns and mobile apps are all means of how we intend to achieve our goal. We need to set our goals first.
Category : Blog
