Why are B2B companies so hesitant to adopt social medial marketing?

Why are B2B companies so hesitant to adopt social medial marketing?

February 18th, 2010 // 1:24 pm @ admin

This question came to mind as I just finished a fantastic webinar by HubSpot, a fast growing social media/Inbound marketing software firm based out of Cambridge, MA. The webinar was based on the results from a research that had been done in order to compare budgets, spending and results from social media marketing between 2009 and 2010. As you can see on the graph provided below, social media marketing is really catching on and B2B is trailing behind B2C in the adoption of social media marketing techniques.

The webinar also stated that the adoption and effectiveness of different social media channels such as LinkedIn, Twitter and Facebook differ between B2B and B2C. I am wondering why B2B is still having a difficult time in adopting social media marketing.

I am quite certain that B2B companies are aware that their customers are online so what is the hesitation?

I would love to hear everyone’s (especially B2B marketers) thoughts on reasons why this is happening:

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